Hello!
My name is Logan Pfalzgraf. I'm a graphic designer who loves writing about art just as much as I love making it! After briefly studying aesthetics I decided to study art theory and explore my own thoughts on what makes us want to make art.
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My process revolves around this. When I work with a client I love to ask them what the project means to them and how they want to convey that to others—it's all about the story!
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My story began and continues in Peoria. From a young age, I drew and I painted. It wasn't until later, however, that I really began to feel drawn to artistic practices and began to cultivate that ability within myself. It became a vital part in my personage as I learned more and more about art and the calling that humans hear to make it.
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I was given the opportunity to learn how to cast first bronze and then iron for sculptures during my undergraduate studies, which led me to further develop my feeling that art expresses itself through human experience and gain an awesome new practice that I never could have expected myself doing in the past.
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Furthermore, art is in everything that I do: the ripples of the water and the rhythm of the paddle on a kayak, the movements of the body during an intense workout, and the flowing steps on top of a longboard.
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I'd love it if you took a look around my website to learn more about my work and me.
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PHILOSOPHY
The triangle that my logo represents stands for human passion. It rages and creates endlessly, but requires fuel to burn. Many philosophers and artists have found in their own studies that the fuel for passion or creation is strife or formative experience. As this fuel builds, we release it by creating work. Through distilling this flame, we can harness our passion whenever we want to create lively and meaningful work. It must be done carefully, however, as losing this fuel can send us into artistic stagnation.
The triangle of water is the counterpart to the triangle of flame. It is upturned, flowing downward. My desire to be an artist came from my familial experience, and it has thusly flowed down through time into me I work because of this. Water represents the creative flow of an individual, however it may be. It is the emotional portion of our work, drawn from our close relationships with others and the external world. Water fits whatever container it fills, and our relationships and experiences form these containers.
Fire and water are wild and unconstrained forces. Without precision and discipline, they are inefficient and unreliable to an artist. Our ideals and personal philosophies live in our hearts, and they focus and direct fire and water into usable mediums. Without the steadiness of earth in our heart, we would not be able to place pieces of ourselves in our work, and it would be indistinguishable from mechanical production: that without spirit.
Truly, we are nothing more than the air that we breathe. If earth forms the channel that allows the fire and water to flow through it, air is the constant push of life that invigorates creation. We are nothing without it. As long as we breath, we are involved in a cycle of artistic welling and springing that gives deeper meaning to our work, and ultimately satisfaction to our souls.
