The Idea Factory is an entrepreneurial incubation space at Bradley that allows students to work with faculty towards making their own businesses and products. The program is moving to a larger space and campus and is also expanding their offerings to students. With this, they wanted to update their identity and make their new space feel unique and welcoming to all students.

​

My job was to take what the Idea Factory already had and expand upon it to make new wayfinding, marketing, and general designs from their established content.